of Europa-Park GmbH & Co Mack KG
Europa-Park GmbH & CO Hotelbetriebe KG,
Europa-Park GmbH & CO Shopping KG,
Europa-Park Freizeit- & Familienpark and Mack KG, and
Mack Media GmbH & Co. KG.
In the following, the respective data processing point is referred to as „Europa-Park“.
EUROPA-PARK is bindingly committed to its online data protection policy
It is our objective to develop an online environment which is easy to use and which takes into consideration the rights and expectations of our customers and other visitors to Europa-Park’s website. These data protection guidelines describe the way in which Europa-Park collects, uses and protects any data which you provide when using our website.
Need for personal data
Personal data is not required to gain access to any part of our public website. We therefore only collect and use personal data if this is permitted by law or if you have agreed to your data being collected. However, if you decide not to provide such data if expressly asked for it, we may not be able to
- give you access to certain areas of our website,
- process your order,
- send you our newsletter,
- send you the information you have requested,
- contact you.
We collect two different types of data:
- data which you provide and
- data which the website automatically collects.
Data provided by you
We will ask you to enter data into the registration or online form if you
- use our online shop to purchase products through our website,
- purchase vouchers, make reservations, etc., through our website,
- register for our newsletter,
- wish to insure your emotions gift card,
- express interest in Europa-Park products, services or Europa-Park special offers, for example if you subscribe to our newsletter,
- send us a query using our contact form,
- take part in a prize draw.
Our registration form requires some basic information such as
- form of address
- first name
- family name
- street and house number
- country, postcode and city
- e-mail address, if necessary
- telephone / mobile phone number, if necessary
- payment information, if necessary
so that we are able to process your query, registration or order.
There are also a few additional optional fields in our registration form, where you can input further information which helps us to provide you with better service.
If you have asked us to send you information about our offers, services or Europa-Park special offers via our newsletter, you can always opt out of receiving further information by clicking on the link in the email or by sending us an email.
Information that is automatically collected by our website
When you visit our website, we log your IP address (i.e. your computer’s internet address, not your e-mail address) and other general usage data in order to analyse which parts of our website you visit and how much time you spend on individual pages. This data is combined with the usage data of all visitors to the website in order to measure the number of visitors, average session length for each page, pages visited, etc. The data we collect will be used for internal purposes and pursuant to the provisions of our anonymised process. It will not be possible to trace the data back to you personally.
We use this combined data to evaluate our products and services, including news which are accessible through our website, to measure the usage of our website and to improve its content in general. The usage data for our website will, under no circumstances, be linked to personal data which may reveal information about you.
We do however reserve the right to subsequently review the information if there is reasonable evidence to suggest illegal use.
Like many other commercial websites, Europa-Park uses the general technology known as “cookies” where appropriate to collect data on how you use the website and to ensure a smooth visit, in particular if you are using our shop or the booking or voucher portal for placing an order.
Our cookies do not reveal or contain any personal data. Cookies cannot read out information from your computer or collaborate with other cookies on your hard drive. Cookies allow us, however, to recognise you if you return to our website at a later date.
If you do not want your browser to accept cookies you may switch off this function through your browser settings. Switching off the cookies function prevents the website from working properly. This means that you may be unable to use all options and obtain all information offered by the website.
In some e-mail messages to our customers we use “click-through URL” technology. Clicking on one of these links will take your through our computer system to the actual website you want to go to. Europa-Park uses click-through URL technology to determine interest in certain topics and measure the effectiveness of our communication measures. We do not exchange this data with anyone and we do not attempt to connect click-through URLs with individual e-mail addresses.
We use e-mail for services or in connection with the purchase of products. In these cases we will keep your e-mail address on file within the scope permitted by the law.
Use of data
We will only use personal data to
- process orders that are placed online,
- send you messages like our newsletter, which contains information on Europa-Park products, services and Europa-Park special offers,
- improve our service,
- respond to any requests or queries you have,
- process your requests,
- market our products and services.
If you use our order modules to purchase products and services via our website, we will use your data to process your order(s) and to send you e-mails updating you on the progress of your order(s). Any credit card details you send us will be used for payment processing in connection with your order. If you purchase Europa-Park products through this website, your credit card details will be protected using SSL encryption. If you wish to make a purchase without providing your credit card details online, please do so via our call centre. If you provide us with your e-mail address or other contact data, we will use such data to send you updates on the latest Europa-Park information and offers. If you do not wish to be contacted, you may indicate this, and Europa-Park will respect your wish. In this case, please opt out by responding to the e-mail or by clicking on the opt-out link in the newsletter.
Use of Google Analytics
Google uses this information on our behalf to evaluate the use of this site by the user, to compile reports on activities within this site and to provide additional services related to the use of this site and the Internet. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the user’s IP address will be abbreviated by Google within the European Union or in other states parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there. The IP address transmitted by the user’s browser is not merged with other data from Google.
Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting and processing the data generated by the cookie and related to its use of the website, as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
You can prevent Google Analytics from collecting data by clicking on the following link. This sets an opt-out cookie which prevents your data from being collected when you visit our website in the future: Deactivate Google Analytics
For further information on Google’s use of the data for advertising purposes, possible settings and opt-out possibilities, please refer to Google’s web pages:
https://www.google.com/intl/de/policies/privacy/partners (Use of data by Google when you use the websites or apps of our partners),
http://www.google.de/settings/ads (Managing information used by Google to display advertising) and
http://www.google.com/ads/preferences (“Make the ads you see more useful to you”).
Commissioned data processing
We have entered into an agreement with Google for contract data processing and are fully implementing the strict requirements of the German data protection authorities when using Google Analytics.
Use of Google Adwords
We also use Google Conversion Tracking, an analysis service provided by Google Inc. Google AdWords places a cookie on your computer (“conversion cookie”) if you came to our website via a Google ad. This cookie loses its validity after 30 days and is not used for personal identification. Its only purpose is to recognize that you have clicked on one of our ads and have consequently been forwarded to our website.
If you do not wish to participate in this tracking process, you can disable it using the Ad Manager (http://www.google.com/settings/ads) or reject all cookies – for example, by adjusting your browser settings. You can also disable cookies for conversion tracking by setting your browser to block cookies from the “googleadservices.com” domain.
Use of Google Remarketing, Google “Similar audiences”, and Google “Advertising Reporting Features”
Use of Google SiteSearch
Use of Amazon Conversion Pixel and Amazon Remarketing Pixel
You can prevent cookies being saved by adjusting the settings of your browser software accordingly; however we would like to point out that if you do this, you may not be able to use all functions of this website to their full extent. Furthermore, you can prevent Amazon collecting and processing the data produced by the cookies relating to your usage of the website by clicking on this link and activating the setting “do not personalise the advertising shown from Amazon for this web browser”: https://www.amazon.com/adprefs.
Alternatively, you can activate the relevant settings at: http://www.youronlinechoices.com. This places an opt-out cookie in your browser that prevents your data being collected by the Amazon Pixel when you visit our website in the future. If you delete the opt-out cookie, this opt-out will no longer be valid, otherwise it remains valid.
Use of Facebook plug-in (like button)
Our website uses social plug-ins provided by the social network Facebook, 1601 S. California Avenue, Palo Alto, CA 94304, USA. These plugins are identifiable by a Facebook logo or the “like” button on our site. For a full list of all social plug-ins please see http://developers.facebook.com/docs/plugins/
When you visit a page of our website that contains a plug-in, your browser establishes a direct connection to Facebook servers. This provides Facebook with the information that your IP address has visited our website. If you click on “like” while logged into your Facebook account, you may link content from our pages to your Facebook profile. This allows Facebook to link the visit to our pages to your user account. Please note that, as operator of the pages, we do not obtain any knowledge of the content of any data transmitted or its use through Facebook.
If you do not wish Facebook to connect your visit to our website with your Facebook user account, please log off Facebook before entering our website.
Integration of Facebook open graphs
Europa-Park allows users to grant permission via Facebook. If the Facebook user opts for this registration method, their data is used for the “Personal recommendations” area on this website. When they click on the Facebook Connect button, the user is asked to grant their approval for the linking of their existing Facebook account with the website. The following data is explicitly requested from the Facebook account: user’s first and last name, date of birth, gender, the URL of the Facebook profile picture and the Facebook user ID. In addition, the name, category, object ID and timestamp of the Facebook Likes as well as Facebook interests are requested. Part of the data (age, sex, Facebook Likes and Facebook interests) are anonymously transferred to our partner Adtelligence GmbH to compare the interests with our products. Adtelligence temporarily stores this anonymized data for the purpose of improving the category suggestions displayed on the site.
The process allows this website to make individual user recommendations. On the “Personal recommendations” page of this website, appropriate suggestions are made based on the interests and preferences of the user.
If the user does not wish to transmit such information to this website or a third-party website, he/she can define this in the Facebook settings: I do not want third-party websites to be able to access my information: Facebook: Account – Basic Privacy Settings. For further information please go to Facebook’s Data Policy.
Facebook custom audience from your website
Our website uses ‘re-targeting technology’. We use this technology to create a more interesting online presence for you. This technology connects internet users who are already interested in our website with our partner’s websites (e.g. Facebook) via adverts. We believe that using personalised adverts that are relevant to a user’s interests are generally more interesting for internet users than adverts that are of no personal relevance. This type of advertising medium is used on our partners’ websites based on using cookie technology and analysing previous user behaviour. This type of advertising is completely pseudonymous. Of course, no personal data is saved here. Re-targeting technology is used in accordance with applicable legal data protection provisions.
Facebook users should be aware that Facebook’s communication tool Website Custom Audiences is used on the website. For this, ‘Facebook pixels’ are integrated into our website, which you as a user of our website select anonymously, i.e. without you being identified as a person. You are then logged into Facebook, and a non-reversible and thus non-personal checksum (profile) from your user data is submitted to Facebook for analysis and marketing purposes. You can find more information on the purpose and scope of Facebook’s data collection and further processing and use of the data, as well as your setting options for protecting your privacy, in Facebook’s data protection guidelines, which can be found at https://www.facebook.com/ads/website_custom_audiences/ and https://www.facebook.com/privacy/explanation.
If you want to opt-out of the use of Facebook Website Custom Audiences, you can do so at https://www.facebook.com/ads/website_custom_audiences/.
This website uses Optimizely, a web analysis service from Optimizely, Inc. (“Optimizely”). Optimizely uses “cookies”, text files that are saved on your computer and which facilitate analysis for how the website is used. The information obtained by the cookies about the use of this website are generally transferred to an Optimizely server in the U.S. and saved there.
If IP anonymisation is enabled on this website, your IP address will be shortened by Optimizely in advance within the Member States of the European Union or in other contracting parties to the agreement on the European Economic Area. The full IP address will only be transferred to an Optimizely server in the U.S. in exceptional cases. Optimizely will use this information to assess your use of the website and to create reports on website activity on behalf of the website operator.
The IP address communicated by your browser as part of Optimizely shall not be combined with other Optimizely data. You can stop cookies from being saved by changing your browser software settings. However, please note that if you do this, not all of this website’s functions can be used to their full extent. You can also disable Optimizely tracking at any time (thus preventing data obtained from cookies relating to your use of the website from being collected – including your IP address – by Optimizely, as well as any processing of this data by Optimizely), by clicking on http://www.optimizely.com/opt_out. You can find more information on conditions of use and data protection at https://www.optimizely.com/terms/, and https://www.optimizely.com/privacy/.
Please note that we have enabled IP anonymisation on this website to ensure that IP addresses are collected anonymously.
We also continue to use the social media aggregation tool https://www.localmeasure.com on our Website. This tool enables us to filter publicly accessible content on Facebook, Twitter, and Instagram, to curate this content, to collate it in galleries, and to reproduce it on our Websites. If you do not wish your posts to be used in this way, please e-mail us your objection, at firstname.lastname@example.org.
We use the following web fonts on our website:
- Monotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg, Germany (you can find more information in the privacy statement of Fonts.com)
- Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043 USA (you can find more information in the privacy statement of Google)
At various points throughout this website, you have the possibility to subscribe to our free newsletter. In our newsletter, we inform you about our current offers and news about Europa-Park, Europa-Park Hotels and MackMedia.
To distribute the newsletter, we need your e-mail address. You can enter it in the appropriate field and then send it along to us. We will then send an e-mail to the e-mail address you provided – you must click on the confirmation link in this message to verify the e-mail address that you provided. Once this confirmation is complete, you will be fully registered for our newsletter.
We store your IP address and the date of your registration so that in the event of any doubt, we can prove that you subscribed to the newsletter. You can unsubscribe from the newsletter at any time and thus object to any further use of your data. To do this, please contact email@example.com and click on the unsubscribe link at the end of the newsletter.
The data will also be used by Europa-Park for the purposes of consulting, further maintaining customer relationships, market research, and advertising (especially advertising that’s tailored to you). By sending the newsletter registration, you agree to this and confirm that you are aware of your right to revoke this consent, and acknowledge that you can revoke your declaration of consent with effect for the future at any time.
Newsletter & Google Analytics
We also use Google Analytics in our newsletter to determine how often a link in the newsletter has been clicked. For more information about Google Analytics, see above.
Exchange of data
In addition to the types of usage described above, Europa-Park will transmit your data to third parties who are involved in processing your order(s). This means, for example, that if you place an order via our website, your order information will be passed on to partner companies and contractors of Europa-Park, who will process your order and deliver your product. Data will only be transmitted where necessary in order to process your order. We will also transmit personal data to third parties in those cases in which we are legally obligated to do so.
Europa-Park’s policy prevents it from passing on personal data about the users of our website without their special permission to do so. We do not sell user names or e-mail addresses to other companies who may send you unsolicited advertising or post.
Right of revocation, disclosure, amendment, deleting and saving
It is not currently possible for users in our database to permanently delete or deactivate their personal data on the Europa-Park website, but we can do this at your request. If you would like to have your personal data permanently deleted or deactivated, or have your name removed from a mailing list, please send an e-mail to our data protection officer: firstname.lastname@example.org
However, you also have the right to revoke your consent to having data processed and used, with effect for the future. You can fully or partly revoke your consent to having your data processed and used at any time. In order to do this, please send an e-mail to Sina Krenz, email@example.com
Security and encryption
Europa-Park protects customer data by storing them with a password and by protecting servers with firewalls, which use encryption technology against unauthorized access. Data sent to us in connection with the use of this website are transmitted using SSL (secure socket layer) encryption technology.
This website contains links to other websites. Some of these other websites may also use Europa-Park logos and brands and appear to be websites operated by Europa-Park, but are actually operated by independent third parties. This should be stated on the respective website or in the conditions of use or privacy policies. Europa-Park has no control over the content and operation of third-party websites and is not responsible for information contained on such websites. Also, Europa-Park is not responsible for fulfilling orders or providing services ordered via such websites, nor is Europa-Park responsible for the privacy policies of such websites or the data collected there expressly or automatically. If you encounter any difficulties or problems in connection with third-party websites, please contact that third party directly, not Europa-Park.
Data protection guidelines, terms and conditions of use, and terms and conditions of sale
Updating the data protection guidelines
Europa-Park may update these data protection guidelines from time to time. Such changes will be shown on the website. If you have any remarks or questions concerning these data protection guidelines or any other guidelines shown on this website, please contact us by e-mail.
Scope of the data protection guidelines
Use of this website is governed by the provisions of these data protection guidelines. If you are not in agreement, please do not use this website. We reserve the right to amend, supplement, or delete parts of the data protection guidelines at any time.
Conctact for questions or queries
If you have any questions, comments, complaints or requests for information in connection with our data protection guidelines and the processing of your personal data, please contact our data protection officer in writing at the following address:
Data Protection Officer of
Europa-Park GmbH & Co Mack KG,
Europa-Park GmbH & Co Hotelbetriebe KG,
Europa-Park Freizeit- und Familienpark Mack KG,
Europa-Park GmbH & Co Shopping KG and
Mack Media GmbH & CO. KG.
Sina Krenz, Data Protection Officer (TÜV)
Europa-Park GmbH & Co Mack KG