Name and address of the controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection regulations of the Member States and other regulations relating to data protection is:

Europa-Park GmbH & Co. Mack KG
Europa-Park-Str. 2
77977 Rust
Germany

Tel.: +49 (0)7822-770
Email: info@europapark.de
Website: https://www.europapark.de/en

Name and address of the Data Protection Officer

The controller’s Data Protection Officer is:
Sina Krenz
Tel.: +49 (0)7822-770
Email: datenschutz@europapark.de

Newsletter

Description and scope of data processing

You have the option of subscribing to a free Europa-Park newsletter on our website. When registering for the newsletter, the details stated on the input screen are transmitted to us. This data usually includes your email address as well as your first name and surname. Your language, interests, etc. may also be gathered.

The following data is also collected upon registration:

• IP address of the requesting computer
• Date and time of registration
• Language setting

During the registration process, we obtain your consent for processing of the data and we advise you of our Privacy Policy. Further information is available under the option personalisation.

Where you state your email address when purchasing goods or services on our website, this address may be used by us for sending newsletters if separate reference to this is made. In such cases, we shall only use the newsletter to advertise our own goods and services that are similar to those purchased.

No data processed for the purpose of sending newsletters shall be passed on to third parties. The data is used solely for tailoring the newsletter to you and sending it to you.

Emarsys eMarketing System AG, Hansischer-Straße 10, 80339 München and Widas ID GmbH Maybachstraße 2 71299 Wimsheim, Germany, have been commissioned as the processor in charge of distributing, personalising and analysing Europa-Park newsletters.

Further information on newsletter personalisation is provided in the following.

Legal basis for data processing

Art. 6 (1) a) GDPR provides the legal basis for processing the data following the user’s registration for the newsletter, where consent has been given by the user to do so.

Section 7 (3) UWG [German Law Against Unfair Competition] provides the legal basis for sending the newsletter as a result of purchasing goods or services.

Purpose of data processing

The user’s email address is stored for the purpose of sending the newsletter.

The purpose of collecting other personal data during the registration process is to prevent misuse of the services or the email address used and to tailor offers to you.

Retention period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. In connection with distributing the newsletter, the user’s email address is therefore retained until the newsletter subscription is terminated; in the case of revocation, the data shall be erased after a short processing period, insofar that there is no further purpose for it to be retained.

Other personal data collected during the registration process is usually deleted after a period of seven days.

Cancellation option

The user may cancel their subscription to the newsletter at any time. Each newsletter contains a corresponding link for this purpose.

You may cancel your newsletter subscription by posting your cancellation notification to Europa-Park GmbH & Co Mack KG, Europa-Park-Str. 2, 77977 Rust, Germany or emailing newsletter-service@europapark.de.

This link also provides an option for you to withdraw your consent to the storage of the personal data collected during the registration process after a short processing period.

Personalisation

Description and scope of data processing

We use the data that has been gathered in the scope of you using Europa-Park’s offers (among others website, apps, newsletter) to send you a personalised newsletter (if you have subscribed to it) as well as other personalised advertising campaigns and for consultancy services, maintenance of further customer relations, market research and analysis. Europa-Park offers include Europa-Park, Rulantica water world, Europa-Park Hotels, Camp Resort, Europa-Park Camping, Europa-Park Events, YULLBE and the online shop, ticket shop, hotel booking engine, etc.

When provided in addition to your email address, the following data is usually processed in this regard:

Salutation, gender, first and surname, date of birth, postcode, country of residence, language. Clubcard membership status, Clubcard number, email history, interests regarding newsletter topics and purchases, hotel reservations and stays, including room category and number, as well as the category of overnight guests, ticket purchases and stays, other orders, additional purchases and reservations, voucher redemption, event participation, usage behaviour during a stay, consent status for cookies, user ID, language, device information. Opening and interaction rate for emails.

If the controller of Europa-Park GmbH & Co. Mack KG did not directly collect these data, other companies with a direct relation to Europa-Park shall transmit the data:

• Europa-Park GmbH & Co - Shopping KG regarding registration and purchases in the online shop
• Rulantica - GmbH & Co Mack KG regarding a visit to Rulantica
• Europa-Park GmbH & Co - Hotelbetriebe KG regarding hotel stays
• Mack One Deutschland GmbH & Co KG in regards to special offers such as YULLBE.

Snowflake Inc., Munich, Mies-van-der-Rohe-Straße 8, 80807 Munich, Germany, Emarsys eMarketing System AG, Hansischer-Straße 10, 80339 Munich, Germany and the service provider Cidaas, of Widas ID GmbH Maybachstraße 2 71299 Wimsheim, Germany, shall act as the processor for analysing the data.

Legal basis and purpose of data processing

The legal basis for data processing is our legitimate interest (Art. 6 (1) f) GDPR) in getting to know our customers better and being able to address them in a personalised manner. This is necessary for promoting sales and supporting customers.

Retention period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. This shall occur, among other things, if we have not been able to detect you acting on any Europa-Park offer for a long time, and there is no further purpose for storing your information.

If you object to the processing of data, the data shall be erased after a short processing time, unless the data must be saved for another purpose.

Objection and deletion options

You the option of objecting to the processing of data. To do this, please contact newsletter-service@europapark.de.

You can configure cookies in the cookie settings to prevent marketing campaigns from being personalised.

Registration of an account

Description and scope of data processing

We offer users the option to register and create an account on our website by providing their personal data. This account can then also sometimes be used for our various online offers (MackOne account). The data is entered on the input screen, transmitted to us and stored by us. The data is not passed on to third parties. The following data is regularly collected during the registration process:

• Address details
• Email address
• Date of birth
• Your personal password

At the time of registration, the following data is also saved:

• The user’s IP address
• Date and time of registrationg

If your email address has not yet been registered in our system, we shall send you a validation email upon registration.

Widas ID GmbH Maybachstraße 2, 71299 Wimsheim, Germany, with their service Cidaas shall act as the processor for analysing the data.

Legal basis for data processing

Art. 6 (1) b) GDPR provides the legal basis for processing data where registration is required in order to fulfil a contract to which the user is party, or to implement measures prior to entering into a contract.

Purpose of data processing

The user is required to register in order to fulfil a contract with the user or to implement measures prior to entering into a contract. For example, for

• ordering goods and services
• Reservations of all types
• Request for information
• Credit balance retrieval
• Contact request

Retention period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected.

For data collected during the registration process, this is the case where registration on our website is cancelled or altered.

For data collected during the registration process for the purpose of fulfilling a contract or for implementing measures prior to entering into a contract, this is the case where the data is no longer required to execute the contract. It may be necessary to store the personal data of the contract partner even after the contract has been concluded in order to meet contractual or statutory obligations.

• Continuing obligations
• Warranty periods
• Retention periods for tax purposes

Objection and deletion options

As a user, you have the right to cancel registration at any time. You can change the data stored under your name at any time.

The data can be deleted at any time by logging in to the user profile or by sending an email to datenschutz@europapark.de.

If the data is necessary for the purpose of fulfilling a contract or for implementing measures prior to entering into a contract, premature deletion of the data is only possible where there are no contractual or statutory obligations to retain such data.

Contact form and email contact

Description and scope of data processing

Contact forms, which can be used to contact us electronically, are readily available on our website. If the user makes use of this option, the data entered on the input screen will be transmitted to us and stored by us. This data includes:

• First name and surname
• Address details
• Email address
• Content of the message
• Where provided, telephone number

At the time the message is sent, the following data is also temporarily stored:

• The user’s IP address
• Date and time of registration

Before the contact form is transmitted, we obtain your consent for the processing of the data and refer you to this Privacy Policy.

Alternatively, you may contact us using the email address provided. In such cases, the user’s personal data transmitted in the email is stored.

The data is not passed on to third parties in this connection. The data is used solely for processing the conversation.

Legal basis for data processing

Art. 6 (1) a) GDPR provides the legal basis for processing data, where consent has been given by the user to do so.

Art. 6 (1) f) GDPR provides the legal basis for processing the personal data that is transmitted in an email or using the contact form. Art. 6 (1) b) GDPR provides the legal basis for processing data where the purpose of the email contact is to conclude a contract.

Purpose of data processing

We process the personal data entered on the input screen solely for the purpose of processing the request. If contact is made by email, this also constitutes the legitimate interest required for processing of the data.

The purpose of the other personal data processed during the transmission of the contact form is to prevent misuse of the contact form and to ensure the safety of our information technology systems.

Retention period

The data is erased as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data entered on the input screen of the contact form and the personal data sent by email, this is the case when the conversation with the user has ended. The conversation is deemed to have ended when the circumstances suggest that the issue has been conclusively resolved.

Additional personal data collected during the transmission of the contact form is usually deleted after a period of seven days.

Objection and deletion options

The user has the right at any time to withdraw their consent to processing of the personal data. If the user contacts us by email, they may object to the storage of their personal data at any time. In such cases, the conversation cannot be continued.

The data can be deleted at any time by logging in to the user profile or by sending an email to datenschutz@europapark.de.

In this case, all personal data stored when contacting us is deleted.

Reservations and Menu Selection

Description and scope of data processing

On our website you have the option of requesting a table reservation in our restaurant or specifying a menu selection. It may also be the case that certain arrangements require a written or verbal enquiry about wishes and intolerances. In order to be able to make such reservations or menu selections properly and communicate with you, we must ask you to provide some personal data. In our reservation or booking form, we will ask you for your name, e-mail address and telephone number, your preferred date and time, the number of visitors and the number of children under the age of 16 or your preferred menu selection.

As a rule, we will communicate with you by e-mail, but possibly also by telephone at short notice, for example if you are late for an agreed reservation. You can also indicate intolerances and allergies on a voluntary basis in our reservation form or when selecting the menu. We will take this information into account as much as possible when catering for you, so that your stay with us will be a real pleasure for you. You are also welcome to provide us with further information on a voluntary basis in the reservation enquiry, for example if there is a special occasion for your visit (e.g. anniversaries, wedding anniversaries, birthdays) or if there are other circumstances that we should take into account for your stay (such as an existing pregnancy.) We will also take this information into account as best we can to make your stay with us a special experience for you.

Legal basis and purpose of data processing

We use the information provided to us during the reservation enquiry or menu selection exclusively for the purpose of processing and carrying out the reservation and your visit to our restaurant or our event. The legal basis for the processing of the data is Art. 6 Para. 1 lit. b GDPR, namely the preparation and execution of the contract for your visit to our restaurant. With regard to the information you provide voluntarily, the legal basis is your consent pursuant to Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit. a GDPR, which you give us by providing and sending us this information.

Duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This is the case after your visit to our restaurant, unless there is another legal basis for storage. Statutory retention periods remain unaffected.

Cancellation option

You can revoke your consent to the processing of your voluntarily provided data at any time. You can send your cancellation by post to Europa-Park GmbH & Co Mack KG, Europa Park-Str. 2, 77977 Rust or by e-mail to info@europapark.de. 

For arrangements you can contact guestrelations.resort@europapark.de directly.

Cookies for analysis and marketing purposes

You may change your settings for cookies used on our website in the ‘Cookie settings’ section located in the website’s footer. You can manage your consent status for individual cookies and entire categories there. Unless otherwise stated, the legal basis for processing is your consent in accordance with Article 6 (1) a) GDPR. Further details on the services integrated on our website are provided in the following.

Web analysis by Google Analytics with anonymisation function

We use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, hereinafter referred to as ‘Google’, on our website. Google Analytics uses so-called cookies; these are text files that are stored on your computer and enable an analysis of how you use the website.

The information collected by the cookies, for example, the time, place and frequency of your website visits, including your IP address, is transmitted to a Google server in the USA and stored there.

On our website, we use Google Analytics with the suffix ‘_gat._anonymizeIp’. In this case, your IP address will be truncated by Google within the Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area and thereby anonymised.

Google will use this information to evaluate how you use our website, to compile reports on website activities for us, and to provide further services connected with the use of the website and the Internet. Google will also pass this information on to third parties if necessary, insofar as this is legally stipulated or insofar as third parties process this data on behalf of Google.

Google claims that it will not link your IP address with other Google data under any circumstances. You can prevent the installation of cookies by adjusting your browser settings accordingly; in this case, however, we must point out that not all functions of this website may be available to you to their full extent.

Google also offers a deactivation add-on for the most common browsers, which gives you more control over what data is collected by Google on the websites visited by you. The add-on informs Google Analytics JavaScript (ga.js) that no information about the website visit should be sent to Google Analytics. However, the Google Analytics deactivation add-on for browsers does not prevent information from being transmitted to us or to any other web analysis services used by us. You can find further information on the installation of the browser add-on at this link: https://tools.google.com/dlpage/gaoptout?hl=en

Google Ads

We also use Google Analytics to analyse data from Double-Click cookies and AdWords for statistical purposes. If you do not wish this to take place, you can disable it through the Ads Preferences Manager (https://www.google.com/settings/ads/onweb/?hl=en).

Web analysis by Facebook Pixel

This website uses the ‘Custom Audiences’ remarketing function of Facebook Inc. (‘Facebook’). The purpose of this function is to display interest-related ads (‘Facebook ads’) to visitors to this website when logged on to the social network Facebook. To this end, the Facebook remarketing tag has been implemented on this website. This tag makes it possible to establish a direct connection to the Facebook servers when the website is accessed. The information that you have visited this website is sent to the Facebook server, and Facebook links this information to your personal Facebook user account. You can find more information on the collection and use of data by Facebook, your rights with regard to the above and settings to protect your privacy can be found in Facebook’s Data Policy: https://www.facebook.com/about/privacy/. Alternatively, you may disable the ‘Custom Audiences’ remarketing function at https://www.facebook.com/settings/?tab=ads#_=_. You need to be logged into Facebook to do so.

Web analysis by Local Measure

We also use the social media aggregation tool https://www.localmeasure.com on our website. This tool enables us to filter, curate and compile galleries of content that is publicly available on Facebook, Twitter and Instagram and to reproduce such content on our websites. If you do not want your posts to be used in this manner, please send an email objecting to such use to datenschutz@europapark.de.

Art. 6 (1) f) GDPR provides the legal basis for processing the personal data of users.

Processing the users’ personal data enables us to analyse the surfing habits of our users. Evaluating the data obtained in this way enables us to compile information on how the individual elements of our website are used. This helps us to optimise our website and to continually make it more user-friendly. These purposes also constitute our legitimate interests in data processing pursuant to Art. 6 (1) f) GDPR. Anonymising the IP address ensures that the users’ interest in the protection of their personal data is adequately taken into account.

The data is deleted as soon as it is no longer required for record-keeping purposes. If possible, this is restricted to 38 months in the tools used.

External content

You can change your data processing setting for external content in the cookie settings, which can be found either in the footer of the website or via a privacy button. Some of our website offerings have directly integrated external content, e.g. via iFrames. If you have agreed to this, it means that the providers of this external content can set cookies directly for you and can process data. We do not have any direct influence over this data processing. For more information about this, please refer to the respective data privacy statement issued by the provider of the external content.

Web analysis by YouTube

This website contains at least one plug-in from YouTube, a company owned by Google Inc., based in San Bruno, California, USA. As soon as you visit any pages of our website that contain a YouTube plug-in, a connection is established to the YouTube servers. The YouTube server is informed of what specific page of our website you visited. Should you be logged in to your YouTube account at the same time, this would enable YouTube to establish a direct link between your personal profile and your surfing habits. You can prevent this link from being established by logging out of your account beforehand. Further information on the collection and use of your data by YouTube is available in YouTube’s Privacy Policy at https://www.youtube.com.

Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR, and you have the following rights vis-à-vis the controller:

Right to information

You have the right to obtain information about your personal data that we process. In the case of a request for information that is not made in writing, we ask for your understanding that we may require you to provide evidence proving that you are the person you claim to be. (Art. 15 GDPR)

Right to rectification, erasure and restriction

Furthermore, you have a right to rectification or erasure of data or restriction of processing insofar as you are so entitled by law. (Art. 16, 17 and 18 GDPR). In such cases, we are obliged to notify any recipients of the rectification, erasure or restriction of processing of data (Art. 19 GDPR).

Right to data portability

You also have a right to data portability within the framework of the data protection regulations (Art. 20 GDPR). This applies to data that you have provided to us.

Right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data that is performed based on Art. 6 (1) e) or f) GDPR; this shall also apply for any profiling based on these provisions.

In particular, you have the right to object in accordance with Art. 21 (1) and (2) GDPR to the processing of your data, in particular in connection with direct advertising (newsletter), if this is based on a legitimate interest or a weighing of interests.

Right to withdrawal of the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time and with effect for the future. The withdrawal of consent shall not affect the lawfulness of any processing for which consent was given and which was carried out prior to the withdrawal thereof.

Automated individual decision-making process (including profiling)

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects on you or significantly affects you in a similar manner.

Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual place of residence, place of work or place of the alleged infringement, where it is your opinion that the processing of your personal data is in breach of GDPR regulations (Art. 77 GDPR).

The supervisory authority with which the complaint was lodged shall inform the complainant on the progress and the outcome of the complaint, including the possibility of judicial remedy pursuant to Article 78 GDPR.